In early 2016 Noah Dowie was diagnosed with an extremely rare blood condition at just 14 months old. When his cousin Zeb Armstrong discovered the costs of his cousin's ongoing care his first reaction was to take it from his own pocket, despite it being a sum that he couldn’t possibly meet. “We are a small family when you compare us to some other locals. I have very few relations, and Noah is one of them.”
Realising he would need some help to support his extended family, he decided to set himself a challenge and start a fundraising campaign. To raise money, Zeb paddled between local Port Fairy surf spots, the Passage and Deadman’s and back, catching a wave for Noah at each local break. The paddle was planned for the middle of winter, which may be enough to deter anyone from participating, however Zeb insists that while he wasn’t “match-fit” when he made the promise, that he knew deep down that the challenge was achievable – with a bit of practice.
Don’t try to save the world. Think locally.
Despite having no experience in fundraising, he and his wife Amy put their heads together and started a campaign centred around a gofundme page. At the time Zeb was also working for Gai Waterhouse’s publicity department and found some great support there. He was able to make the most of some great resources provided by Gai, which he admits helped to build the momentum of the campaign. “Gai promised free beer to anyone who donated, and she was true to her word.”
The gofundme page was very relatable and honest, which clearly resonated with donors. To lighten the mood, Zeb explained Noah’s condition in terms that most residents of South West Victoria would understand – betting odds on the race track. He comments “You can’t ask people for money with fake promises. You have to be honest and real.”
The appeal was a runaway success. From the day it launched, they were able to raise 25% of the target in the first four days. In addition to the $20,000 in online donations that were made, supporters on the day of the paddle raised an additional $3,000 while having a beer and sausage. “I reckon a quarter of Port Fairy’s population came on the day.”
When asked did he think that his time at Emmanuel College influenced him to do this he replies, “It must have! Your school turns you into the person you are. We often did things at school that made us think about looking after the poor, or working towards a more just society.”
Zeb believes the key to the success of the campaign was in setting an achievable goal. “Don’t try to save the world. Think locally.”
